Attention entrepreneurs and small business owners …

Who Else Wants to Get
More Clients & More Sales…
without the Hype?

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“My sales page is now getting a 25% conversion rate and opt-ins have DOUBLED on my home page!”
(See what else Lisa Robbin Young said below…).

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• Build a rapport so prospects trust and want to buy from YOU
• Eliminate the doubts that can prevent sales
• Convert more browsers into buyers and subscribers
• Prime them to say “yes” before your first conversation
• Gain insights to help you find more of your best customers
  

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From the Desk of Tracy Needham
Direct Response Copywriter & Marketing Consultant
Raleigh, NC

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Dear Fellow Entrepreneur,.

Do any of these sound familiar to you?.

• “I rarely get clients from my website.”
• “I just don’t understand why it isn’t selling.”
• “When it comes to marketing, I feel like I’m just throwing money out the window.”
  

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Because I hear them all the time from exasperated entrepreneurs and small business owners.

They go on to talk about getting a website designed, buying ads, sending emails, adding Friends on Facebook and on and on…in short, everything they’re doing.

But 95% of the time, the biggest problem is what they’re saying.

Because the WORDS—what you say and how you say it—are what ultimately drive people to hire or buy from you. (Words used in your online and print marketing pieces are also called “copy.”)

When your words, or copy as we call the words used in marketing, is weak, potential customers don’t “get” what you’re trying to say.

They get bored, confused, or even suspect you’re trying to pull one over on them. Then they’re gone. Lured away by the phone, email or Google. And they aren’t coming back.

But it’s not your fault.

You wrote the best copy you could. Because no one ever teaches us how to write copy that builds relationships with prospects and motivates them to buy what we offer (without resorting to a bunch of slimy hype).  And it’s a whole different ball game from what we learned in high school English class.

Teachers taught how to sound sophisticated for the deans reading our college applications—big words and lots of semi-colons—which is a sure recipe for disaster when you’re marketing to real people whose lives are moving a million miles a minute.

But now you know and you can do something about it. The good news is you don’t have to spend thousands of dollars and hours like I did learning how to write compelling copy that boosts your bottom line.

Your copy AND your results will instantly improve once you just start putting this one secret ingredient to work for you. Just like they did for Lisa.

But first let me tell you how I discovered it…
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Hi, I’m Tracy Needham.

I’ll admit, I’ve always been a good writer– able to weave words and facts and stories together in a compellingly convincing way. Mainly because I could so easily put myself in the reader’s shoes and focus on what would be important to them. But I didn’t realize there was another part of the equation.

And then I submitted an article about how to get a job on Capitol Hill to Cosmo magazine on a whim…and they decided to publish it.

But they wanted me to “liven it up” first.

Liven it up? I struggled to figure out what they meant and resubmitted it. Two weeks later I got an edited version back–moments before it was to be shipped off to the printer. And as I read it over, I got sick to my stomach.

They’d livened it up all right–vamped it up so much so that I’d never be able to show my face on Capitol Hill again!

Of course, that was totally the Cosmo style.  Like all top-circulating magazines, they carefully crafted the magazine’s voice to sound like it was written by one of their readers. I just hadn’t paid attention to it.

In the end, they toned it down and I decided that Cosmo was not the right market for me.

But it taught me a valuable secret that I’ve used over and over again in my marketing career over the past 14 years. The importance of…

Speaking Your Reader’s Language

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No, I don’t mean English, Spanish or Swahili.  (Although you certainly want to get this right too!)

I mean using the words that RESONATE with prospects and customers. The words that speak directly to what they really want and what they would think or say.

Because when you do this—when you “speak their language”—you connect with the reader in a far deeper and more powerful way. For one, they “get” what you’re saying faster and more easily…which is critical because as they say…

“A confused mind always says no.”

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It’s true. Who the heck buys something they don’t understand?

But even more important, it is programmed into our DNA to like and feel more comfortable with people who are similar to us. Originally, this subconscious preference was essential to our survival.  (After all, it would not be good if Joe the Caveman brought that “cute” little hyena home as a pet.)

While we may not encounter man-eating predators on a daily basis anymore, it still drives  our behavior. In fact, 68% of people recently said they’d be MORE likely to trust a company if the message is coming from “a person like me.”

So talking about what’s most important to THEM and using THEIR words sends the signal, “It’s OK. I’m like you.”

But it’s usually something we have to train ourselves to do.
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Research shows the biggest mistake companies–large and small–make is assuming their customers care about the same things and “speak the same language” as they do. That’s why so many websites reeks of stuffy writing, laden with bewildering jargon and gobbledygook. It’s all about them instead of their prospects and customers–who aren’t going to really understand what they do, much less be eager to hire them.

I guess they think it doesn’t matter…if someone’s interested they’ll just call or email, right? Wrong.

Prospects usually don’t bother because they’re in a hurry and know another solution is just a Google search away. As a result, these me-focused companies are turning off their visitors and losing thousands of dollars in potential business.

It’s OK if you didn’t know this before. Like I said, some of the largest companies in the world are still in the dark about this. And maybe they can afford to be because they’ve got a globally known name to ride on.

But now that you know, you can use this secret to leave your competitors in the dust. Because I’ve created an easy way to make sure you’re speaking the right language every time…

 

 

Here’s Your Road Map for Creating Copy that
Puts Your Business into Overdrive

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The 9 Ways to Speak Your Customer’s Language for More Clients and More Sales! This program is a 40+ page guide and 45-minute minute audio recording that reveals the secrets to crafting copy that makes prospects feel like you’re one of THEM—so they’ll be compelled to hire you, buy your products or sign-up for your list! You’ll be floored how easy and how effective it is!

And remember, you can apply these steps to EVERYTHING you do to market your business or communicate with clients—web pages, emails, newsletters, brochures, videos, elevator speeches…the list goes on and on. ALL of it becomes much more magnetic and effective once you start speaking their language.

So get your copy today!

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There’s no question these strategies can dramatically improve the response you get. That’s why my clients pay me thousands of dollars to write copy for them.

I also know EVERY business needs good copy to make more sales and attract more clients but some aren’t ready to invest in hiring a copywriter yet—and few will have a copywriter write every single marketing piece for them. (Ezines, video scripts, blog posts—there’s always something that needs to be written!)

That’s why I created this guide to help any entrepreneur, small business owner or marketer create copy that resonates more powerfully with prospects and clients—and I’m offering it at only $17.

You’ll get MORE than your money back with just one new client or a couple of small sales. You’ll learn dozens of specific, easy ways to make your copy more appealing and persuasive with prospects and clients to keep your email inbox humming with notices of new sales, new subscribers, and prospective new clients…

…Not to mention all the profitable insights you gain about what your market wants…and what else they’re waiting for you to create!

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Plus, if you order now, you’ll have my…

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Risk-FREE, No-Hassle 60-Day GUARANTEE

I’m so confident you will love it that if you don’t, I’ll give you a prompt, no-hassle refund within 60 days of your purchase! Guaranteed..

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Here’s How to Claim Your Copy Now

Just click the “Add to Cart” button in the box below to be taken to a secure shopping cart. After checking out, you’ll get instant access to the workbook, audio recording and bonuses so you can get started right away!

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The only thing you’ve got to lose is copy that’s not making you enough money! So don’t delay, get started making your marketing work harder for you today!

Warmly,

 

 

 

Tracy Needham

P.S. Imagine opening your email inbox and being greeted with more receipts from shopping cart sales, prospective clients from your website contact form, or notices of  new subscribers. Get your guide to writing more powerful, client-connecting copy today!

P.P.S. Everyone has been hounding me to raise the price because the value FAR exceeds what I’m charging for this. So get it now!

P.P.P.S. You can’t lose. If for any reason, you feel this product does not deliver, simply let me know within 60 days and I promise you’ll get a FULL refund.

Order Now!

Compelling Communications, LLC
2204 Bellaire Avenue
Raleigh, NC 27608
919-829-1539
E-mail: tracy at compellingcomm.com

© 2009 Compelling Communications, LLC