Coaches, Consultants, Speakers, Designers and Other Service Professionals read on to discover…

.
.

How to Spill Your Secrets
for More Money and Higher Paying Clients

.

• Fill your practice and big ticket programs more easily
• Make money from information you’re already giving away
• Help more people who aren’t ready for your main services yet
• Create new incomes streams that flow whether you’re working or not

From the Desk of Tracy Needham

Direct Response Copywriter & Marketing Consultant
Raleigh, NC

.

.

.
.Dear Fellow Entrepreneur,.

Are you working harder than you expected and struggling to sell your services to people who often aren’t good prospects for working with you in the first place?

It’s not always easy to convince someone who doesn’t know you to plop down hundreds or even thousands of dollars to hire you. Especially these days, when people are being more cautious with their money.

After an hour-long conversation they say they’ve got to “think about it.” And then fall off the face of the earth. And those are just the ones who actually contacted you.

There many more who think about it but never do because they’re not sure if you’re the right person to help them.  So, they just sit on the fence waiting…

In the meantime, you’re missing out on a powerful, profitable way to help prospects who aren’t ready to hire you yet while attracting more clients who value what you do (and are willing to pay for it)–creating and selling ebooks.

I’m not promising that an ebook will immediately flood your business with thousands of dollars. But there’s a ton of ways they can help grow your business.
.

An ebook can…

1. Position You as an Expert. A well-written ebook demonstrates your expertise to prospects, clients, event planners, industry colleagues and more. Even better-once someone sees you as an expert on a topic, they consider you an expert in everything related to it as well.
2. Build Your List. Obviously, a freebie is a good incentive (an “ethical bribe” some call it) for getting people to sign-up for your email list. But haing a paid ebook can open the door to joint ventures that introduce you to many others’ lists as well.
3. Step Customers Up to Bigger Ticket Items. Ebooks can bridge the gap and make prospects much more confident about investing in your higher dollar programs.
4. Disarm Price Objections. Prospects that don’t fully understand the value of what you do are going to balk about your prices. But a do-it-yourself type of ebook can help them see the light.
5. Make More While Working Less. Create it once and sell it over and over again-24 hours a day, 7 days a week, 52 weeks a year whether you’re at your desk or at the beach.

If you’re a solo business owner, that last one can be MUCH more important than you think.

Trust me–I learned that lesson the hard way.

.
Hi, I’m Tracy Needham.

July 7, 2007–I’ll never forget the day because for weeks the media had been talking about how it was supposed to be such a lucky day because of the triple 7′s.

I was visiting my parents in Myrtle Beach when I got a call from my sister. She’d gone by to check on my house and when she opened the front door, it was raining through the ceiling from the second floor.

Turns out, a tiny piece of rubber had sprung off a tube inside a second floor toilet and unleashed a stream of water for four straight days. And the house was a disaster.

During the three months of demolition and restoration, I’d hole up with the dogs in my bedroom and try to work amid the supersonic fans, banging, whirring and even singing (one of the painters seemed to think he was a Spanish Pavarotti)…when I wasn’t dealing with the claims adjuster, contractor or mile-long list of decisions that had to be made .

As you can guess, it was a little hard to concentrate on my business.

So I limped through the project I had scheduled before my trip and the few small ones that trickled in from current clients. But networking events and marketing got shelved.

And of course, my income plummeted for those three months and took a while to recover after.

Because when your whole business revolves around working with clients--if you’re not working, you’re not making money.

And I was kicking myself that I’d never gotten around to finishing my ebook before the flood because it always fell to the bottom of the to-do list when clients called.

But now I realized finishing those products wasn’t a “nice to do,” it was a MUST do.

Because it would be exponentially easier to handle ANY unexpected personal situation…whether it’s a flood, illness or a last-minute invitation to roam the Italian countryside…

If you knew you could count on a steady stream of income coming in no matter what.

Of course, there are plenty of failed ebooks strewn along the side of the information superhighway. So I set out to learn all I could about creating and selling ebooks. And along the way I learned…

.

The 4 Key Reasons Why Ebooks Fail

• Bad Topic-If no one’s interested in your topic, no one’s buying. No matter how great everything else is about it.
• Bad Title-If it doesn’t grab their attention and answer the all-important question, “What’s in it for me?” they won’t keep reading to find out more.
• Bad Content-If readers feel they wasted their time and/or money, rest assured they won’t be buying anything else from you again.
• Bad Marketing-If it remains a secret to the people who need it most, it’s not going to do you or them any good.

.
Even more important–I learned how to avoid those mistakes and create an ebook that builds your credibility, visibility, and client list…while making money!

But the biggest discovered was that the real secret to ebook success is…to sell MORE than an ebook!

Ebooks are the heart and soul of most information products. They’re so easy to make and easy to use–just print or read online. And the standard format works on both PC and Mac.

You can also search an ebook and find what you need in a snap or skip to the part you’re most interested in. It’s also easy to include clickable links to Internet resources.

But when you add other items to the ebook–often by just communicating the same information in a different way–you can also easily create an info product system that dramatically enhances the value to your customers AND your bottom-line.

I was eager to help my clients create business-building info products for their business, yet I knew hiring me to write an ebook from scratch would be beyond most budgets.

So I developed a process that slashed the amount of time it takes while minimizing the amount of  writing they have to do.

And now, I’ve combined that process with my years of marketing and copywriting experience to create a turnkey ebook and info product system that turns your expertise into a new revenue stream while attracting more and better clients to your business…

.

Here’s the Key to Creating Info Products that
Put Your Business into Overdrive

.

Cracking the Code on Ebook Success-Creating Quick & Easy Info Product Systems that Sell is a 12-week virtual workshop that turns my proven system into a do-it-yourself process to make your own bestselling info products.

I know the idea of creating info products can be overwhelming if you’ve never done it before or are have a miles too long to-do list.

So I’ve broken it down into bite-sized chunks with 12 lessons that walk you step-by-step through the process, telling you EXACTLY what to do and how to do it.

Here are a few highlights of what you’ll get…

.

Lesson 1 — Dialing Up an Irresistible Topic

• How to identify your market’s hot buttons so you choose topics they’re hungry for
• How to avoid a costly mistake many good-intentioned entrepreneurs make

.

Lesson 2 – Positioning Your Product to Be Unique

• Identify the customers who will be most eager to buy your product…and make sure you can reach them online
• 5 easy ways to stand out from the competition

.

Lesson 3 – Naming Your Future Bestseller

• Your title can make or break your product – how to choose the right one
• Three elements every compelling title has

.

Lesson 4 – Mapping Out the Content

• Two paths to super speedy ebook creation (minimal writing required!)
• The questionnaire I use with clients to help them map out the content for our Talk It Out Ebook session

.

Lesson 5 – Talking Out Your Ebook

• A painless way to create your first draft in one-half to one-third the time… even if you hate to write!
• Recommendations of easy-to-use tools and resources for getting it done with minimal effort (and cash)

.

Lesson 6 – Polishing to Profitable Perfection

• Strategies to subtly turn more buyers into repeat customers and loyal clients
• What you can and can’t protect with digital products
• Bonus! My Microsoft Word Tips & Tricks will help you quickly organize your content like a pro

.

Lesson 7 – Keeping It Simple Design

• 6 simple ways to make your content faster and easier to read (your customers will thank you!)
• Ecovers, clipart, photos, fancy graphics-the truth about what you DO and DON’T need

.

Lesson 8 – Maximizing Value and Price

• Two pricing strategies to consider for your product
• How to quickly and easily turn your ebook into an info product system that can more than double the value…and the price!

.

Lesson 9 – Following the Formula for Copy that Sells

• The 11 elements every info product sales page needs to have to convert more visitors into buyers…plus one secret strategy that will make your ebooks even harder for customers to resist!
• Bonus! My sales page checklist to ensure you don’t forget something important

.

Lesson 10 – Creating Your Ebook Marketing System

• My EZ marketing system that shows you to turn your ebook into content that drives loads of interested prospects to your sales page
• A simple but proven sales funnel that converts more prospects into customers
• Templates for your autoresponder series and more
• Bonus! A chart comparing the most popular options with affiliate programs for selling your products online so you can decide what to use in a snap

.

Lesson 11 – Getting Others to Sell for You

• The BEST affiliates to get (probably not who you think!)…and how to find them
• Want to joint venture with an industry celebrity? These three tips will boost the odds they’ll say “yes!”

.

Lesson 12 – Spreading the Word

• Create a mini-action plan with simple strategies that will maximize your success
• A list of marketplaces to sell your product-you’ll be amazed where you can go! (We’re talking high quality sites, not amateurish ebook malls)
• Use the included templates and samples to market with ease!

.

Each week you’ll get an audio and workbook. The audio covers the text in the workbook so you can listen in your car, while working out or are otherwise on the go.

The workbooks also include exercises, charts, screenshots, even short video clips when necessary to make sure you understand exactly what to do and how to do it…and suggestions from my vault of resources to help you do it better, faster and easier.

You’ll also get-especially as you move through the marketing section-a bevy of samples and templates to make it as close to plug-and-play as possible.

And if that wasn’t enough, I’ve added 7 more bonuses to make sure you get up and running quickly…

.

Bonus #1

Ebook Success Consultation-You’ll get a 20-minute private call with me for help and feedback on creating and marketing your product anytime during the program.  (a $150 value)

Bonus #2:

Bonus Lesson:  Getting Started with Physical Products. We’ll touch on physical products during the workshop, but in Lesson 8 you’ll get this audio and transcript revealing how one successful infopreneur used a do-it-yourself approach to launch his first physical product system.  (a $27 value)

Bonus #3:

Bonus Lesson:  Mr. X Reveals What Affiliates Look For In Your Product. Serious affiliate marketers prefer to keep what they do and how they do it close to the chest.  But I’ve persuaded full-time affiliate marketer Mr. X to reveal the surprising things that prevent big-time affiliates from marketing your product so you can avoid those mistakes!(a $27 value)

Bonus #4

Compelling Title Critique.  Since your title can make or break your success, you’ll get a certificate for a free critique of your proposed ebook title with Lesson 4…just answer a few questions and send it in! (a $60 value)

Bonus #5

What to Know BEFORE Joining ClickBank. ClickBank is not the instant money system some make it out to be and if you don’t know how to play the game, it’s easy to get burned. My candid report reveals what I wish I’d known before signing up for it, which would have saved me $100 and a ton of frustration. (You’ll get it with Lesson 10)

Bonus #6

How to Get (and Give) a Killer Testimonial Workbook. This bonus comes right away because everyone needs strong testimonials to create credibility and assure clients of their ability to deliver, but few know how to get and use them effectively. This workbook will show you how to get your clients to give powerfully persuasive testimonials. (a $27 value)

Bonus #7

Tracy’s Vault of Info Product Resources.I’m a resource fiend. If there’s a way to do it better or faster I’ve probably found it.  And now my top resources are now YOURS! While you’ll get them throughout the program in the workbooks, I’ll also send you the entire list organized by categories at the end for easy reference. (a $47 value!)

.

Plus there’s one more surprise…if you’re one of the first 10 to sign-up for the Cracking the Code on Ebook Success Virtual Workshop, I’ll also do a bonus video critique of your sales page (which would normally run at least $150!)

So what will this cost me?

If you put it all together–the lessons, templates, samples, resources and all the bonuses–I could EASILY make a case for charging $1000 for this.

But I won’t. I strongly believe EVERY entrepreneur who works with clients for a living needs to create at least one profitable information product to fuel their business’ growth and pick up some of the slack during down times.  So I want to make it as accessible as I reasonably can. That’s why I’m offering two options:

.
Option #1
Cracking the Code on Ebook Success Virtual Workshop Deluxe is $197 (or just $67 a month for three months) and includes everything listed above…

• The 12 weekly audio lessons and workbook with practically done-for-you samples, templates and resources
• An Ebook Success Consultation
• Getting Started with Physical Products Bonus Lesson
• Mr. X Reveals What Affiliates Look for In Your Product Bonus Lesson
• A Compelling Title Critique
• What to Know BEFORE Joining ClickBank Repor
• How to Get (and Give) a Killer Testimonial Workbook.
• Tracy’s Vault of Info Product Resources

Option #2
While Cracking the Code on Ebook Success Virtual Workshop Basic is $97 (or $37 a month for three months) and includes…

• The 12 weekly audio lessons and workbook with practically done-for-you samples, templates and resources
• A Compelling Title Critique
• What to Know BEFORE Joining ClickBank Report
• How to Get (and Give) a Killer Testimonial Workbook
• Tracy’s Vault of Info Product Resources

And of course, the first 10 people to sign up also get a bonus video sales page critique!

How much would you need to sell to make $97 or even $197 back?  Seven $37 ebooks?  One home study course?  With all the tools and resources I’m giving you, you’ll see just how easy that can be.

In fact, just a few weeks from now you could be seeing those “new order” receipts popping up in your email inbox…instead of wondering when you’ll ever get around to finishing your ebook.

Best of all, you can order with total confidence because…

.

Your Satisfaction is GUARANTEED

If you decide within the first 30 days that this program is not what you want, let me know and I’ll give you a full refund. You can also cancel your participation at any time we will immediately stop charging your credit card. It’s that simple.

How to Start Creating Your Own
Profitable Info Product System Today

Just click the “Click Here” link for the option you want below to be taken to a secure shopping cart. After checking out, you’ll be directed to a download page with your first lesson and your first bonus How to Get (and Give) Killer Testimonials.

Each week, the next lesson and any bonuses will be delivered to you via email. Just click on the included link to download the materials and you’re ready to roll.

.

.
*My initial investment will just be the payment option I select above. I understand I can cancel my membership at any time by giving 3 business days notice via an email to your office and my credit card will stop being charged.

.
So don’t wait, sign-up for the Cracking the Code on Ebook Success Virtual Workshop today and you’ll soon be boosting your bank account and attracting better paying clients!

Warmly,

Tracy Needham

P.S. Just 90 days from today you could be making money with your own info product system…if you sign up today!

P.P.S. Remember only the first five people to sign-up will get the bonus video critique of their sales page to make sure it’s primed to convert browsers into buyers.

P.P.P.S. You can’t lose. If for any reason, you feel this program does not deliver, simply let me know within 30 days and I promise you’ll get a FULL refund.

Compelling Communications, LLC

2204 Bellaire Avenue

Raleigh, NC 27608

919-829-1539

E-mail: tracy@compellingcomm.com

© 2009 Compelling Communications, LLC